The resident experience
December 15, 2021
Florida has some of the finest real estate in the world and the demand for housing in our great state is well documented. What gets less attention is what it is like to live in these communities, which we refer to as “the resident experience.” At Castle Group, we have created an unparalleled combination of people, systems, and technology to deliver the industry-leading resident experience — which we call Royal Service®.*
People
Castle’s people-first approach to property management is evident when you meet any one of our 2,000 teammates at one of our 400 communities.* We are in a service business, and everything begins with our people. We have curated some of the best techniques to attract, train and retain top talent. This is one of the reasons we have been recognized by the South Florida Business Journal as a Best Place to Work multiple times. We believe the resident experience is tied closely to the teammate experience — happy teammates make for happy residents.
As good as the Castle team is, we all need best-in-class systems to support the delivery of Royal Service®. Having over 40 years in the property management business has allowed us to refine the most effective systems, starting with our Royal Service® Standards. We believe that there is a best practice for every function in property management and we document these standards to create training modules in Castle University, our internal continuing education platform. With this platform, our entire team has real-time access to the industry’s best practices. We are continually improving these systems and most of the refinements come from our team and our customers.
Technology
Royal Service® goes beyond our team’s personal delivery. Today, residents want to be able to help themselves any time, from anywhere. Mobile, cloud-based technology allows us to meet this need. Castle’s Drawbridge platform is the technology we have created to “bridge” people and the systems. Among its many features, the Drawbridge app allows our residents to receive notifications, pay their fees, book amenities, submit a work order, and communicate with their property manager.
At Castle, we have the personal feel of a boutique firm, but we are backed with the resources of a national company. The collective expertise of thousands of communities is aggregated to deliver economies of scale and the leading industry expertise. Some tangible benefits of this structure include cybersecurity and thought leadership. Protecting your personal data has risen to be one of the most critical roles of property management. At Castle, we have been able to create industry-leading security measures to protect your identity.* Moreover, important topics such as the aforementioned cybersecurity, pandemic response, and preventive maintenance best practices, are personally addressed by Castle’s founders and some of the industry’s best experts in our Association Leadership webinar series, now in its third season.
Castle has become one of Florida’s most trusted property management companies by partnering with incredible communities, vendors, and industry experts. It starts with the best people, supported by the best systems, and enhanced by the best technology to deliver Royal Service®, resulting in the absolute best resident experience in the industry.*
This article was originally released in the South Florida Business Journal. To learn more about how Castle Group can serve your community, contact us at (844) 815-5321.
Tags:
hoa best practices, professional management, property manager
